Boohoo + Charli XCX Collaboration

The online budget fashion powerhouse Boohoo.com have teamed up with none other than the very talented teen icon, Charli XCX once again. Charli has worked with Boohoo on their Holiday Range collection and has come back for seconds with their 90s inspired Spring 2016 collection. Once upon a time the ‘Fancy’ songbird aspired to be a designer and it looks like her dreams are coming true as she’s contracted to work on yet another collection with Boohoo in the near future – so keep your eyes peeled!

Charli says the collection is inspired by Y2K millennial trends that are versatile enough to wear for any occasion. Just like her, the collection is young, fresh and rebellious featuring outfits inspired by every 90s girl’s favourite blockbusters like Romy & Michelle’s HSR, Clueless and Legally Blonde. The collection is, as to be expected with Boohoo, very reasonably priced with all 39 pieces sitting anywhere between £4 to £25 which suits the company’s young demographic perfectly.

With the US becoming the British online retailer’s largest customer base, WWD tells us that we can expect Boohoo to go far Stateside with the addition of celebrity collaborators such as Bella Thorne and Angel Haze contributing to a month-by-month increase in sales.

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